Some 65% of consumers plan to buy extra sturdy fashion items, with 71% planning to keep the items they already have for longer. The fashion resale market is booming for this reason—growing 11 occasions sooner than traditional retail and tipped to achieve a $77 billion valuation in the subsequent five years. Fast-fashion brands especially are chastised for the methods they use to fabricate and produce inventory. Fast-fashion retailer PrettyLittleThing also lately began showcasing merchandise on digital models.
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